Advans Ghana Named CIMG Marketing-Oriented Savings and Loans Company of the Year 2024

10/01/2025 - 9:20 AM

Advans Ghana Savings & Loans has been honored as the Marketing-Oriented Savings and Loans Company of the Year 2024 at the 36th Annual National Marketing Performance Awards organized by the Chartered Institute of Marketing, Ghana (CIMG).

This prestigious recognition underscores Advans Ghana’s commitment to marketing excellence, customer engagement, and innovation in communicating financial solutions that empower individuals and businesses nationwide.

A Customer-First Marketing Approach

At the heart of Advans Ghana’s marketing strategy is a simple principle — putting clients first. Through impactful campaigns, financial literacy programs, and inclusive storytelling, the company has been able to engage customers meaningfully, making financial products more accessible and relatable.

Driving Innovation and Growth Through Marketing

Over the past year, Advans Ghana’s marketing initiatives have extended beyond traditional promotion. With a clear focus on creating value, the institution has championed targeted campaigns, digital engagement, and community-centered outreach. These efforts have not only reinforced Advans Ghana’s position as a trusted partner for SMEs but have also contributed to building stronger relationships with clients across the country.

Looking Ahead

This award is both a recognition of progress and a call to go further. Advans Ghana remains committed to advancing marketing strategies that are innovative, inclusive, and impactful. Moving forward, the company will continue to leverage data-driven insights, digital platforms, and community-based engagement to strengthen its brand presence and deliver greater value to its clients.

“Our marketing efforts will continue to evolve to meet the needs of our clients and the communities we serve. This recognition from CIMG inspires us to keep pushing boundaries and to remain a benchmark for marketing excellence in the financial sector,” Yens Gyamfi, Deputy Chief Business Development Officer stated.