HEAD OF SALES & DEPOSIT

Formulate and implement short- and long-term strategies to grow cheap deposits & sales in line with the business objectives.

Champion customer acquisition, retention, and deposit growth across all regions and touch points.

Participate to the definition of bank strategy for deposit & financial services

Work efficiently on key projects & activities with various departments, key stakeholders and partners of the company

PRODUCT & CHANNEL DEVELOPMENT/OPTIMIZATION

Understand and develop strategies for the bank’s deposit products, other financial services and digital channels that align with client needs, market trends and bank’s objectives.

Optimize deposit products sales through digital channels, branch operations, etc.

Support and propose product design, process optimization and launching activities

Dynamic and periodical review of product features in relation to market changes

Participate or propose market studies in line with the bank’s product and channels

Regular competitors’ surveys to ensure our deposit and financial services remains

competitive

Internal and external feedback on financial services effectiveness to ensure

seamless services

Participate in the development of commercial argument, training of all staff on features of new products and any changes

in existing products

Develop and participate in promotional strategy & campaign

DEPOSIT AND SALES PERFORMANCE MANAGEMENT

Set quarterly deposit targets across the sales network and contribute to the definition of the yearly budget.

Ensure achievements of monthly targets per products/per segment/zone & monitor KPIs.

Analyze the performance of deposit mobilization and sales of all products, services & channels

Develop and manage deposit portfolio in line with the bank’s orientation.

Provide leadership, coaching, and performance oversight to branch and sales teams.

Develop and implement training interventions to boost productivity.

CUSTOMER KNOWLEDGE AND ENGAGEMENT

Understand and build strong relationships with the bank’s customers, leveraging targeted touchpoints, financial events/campaigns, and client feedback mechanisms to strengthen relationships and create a customer centric culture across all sales and network teams.

Lead the development of deep customer insights through data analysis, field feedback, and market research to understand the unique financial behaviors, needs, and aspirations of target customer segments e.g. individuals, informal sector workers, and micro-entrepreneurs.

Make informed decisions on product design, marketing strategies, and customer journey improvements.

Design and oversee customer engagement initiatives that foster trust, build loyalty, and promote consistent usage of deposit products.

Identifying, bringing, negotiating and growing big clients (HNI, institutional) & partnerships that could contribute to grow our PF and impact.

REVENUE GROWTH AND CUSTOMER VALUE OPTIMIZATION

Assist /propose clients’ segmentation by needs and concentration

Develop and implement strategic initiatives to drive upselling and cross-selling of financial products across all customer segments.

Work closely with branch teams, relationship officers, and product managers to embed upselling and cross-selling goals into daily sales routines, performance metrics, and customer engagement strategies.

Assist the Network to define or adapt deposit team for more efficiency & productivity

Develop tools & documents to enhance and assist productive staff on their daily activities

OPERATIONAL & RISK COMPLIANCE

Ensure that all deposit mobilization and customer onboarding processes comply with regulatory standards (CBN, NDIC, etc.).

Mitigate operational risks through robust internal controls and oversight.

Assist in creation and/or update of processes, procedures, guides related to all services, products and channels

Ensure existence of appropriate controls and the compliance of the users (permanent & periodic controls)

Control and check of product & services compliance across the network of branches

REPORTING & BUSINESS INTELLIGENCE

Deliver regular performance reports to senior management, branch networks, with actionable insights and recommendations.

Use analytics to monitor deposit portfolio performance, customer behavior, and market opportunities (weekly /monthly /quarterly basis).

Ensure data accuracy and reliability of reports.

Propose & develop KPIs and report optimization or creation to improve quality of reporting and information at all levels

Master’s degree or MBA preferred.

Minimum of 5 – 10 years in microfinance, fintech or retail banking, FMCG with at least 3 years in management position.

Proven track record in cheap deposit mobilization & sales and monitoring, team leadership, and market development.

Strong knowledge of digital banking channels in a microfinance context.

Experience working in underserved or rural markets is highly desirable